Berlin’s Zell Secures €500k to Revolutionize AI-Driven Sales Management

Berlin-based AI startup Zell has secured €500k in funding to accelerate its commercial growth and expand its team, focusing on tech and sales roles. The investment will also drive the development of its AI engine and support expansion across Europe, beyond its current DACH and Italian markets.

The round was co-led by P3 Ventures, SkyDeck Europe, UC Berkeley SkyDeck, Lendlease, and Cariplo Factory, with additional support from international angel investors and venture capital firms, including Mamba Ventures and several prominent industry figures.

“The data is there. The tools are there. The problem is that no one actually acts on that data,” says Alberto Garagnani, CEO and co-founder of Zell. The company aims to bridge this gap by not just analyzing sales performance but actively improving it through AI-driven automation.

Zell’s funding aligns with a broader trend in 2025–2026, as investors continue to back AI-driven sales and CRM automation. Recent raises in this space include Donna (€4.1 million), Spiich Labs (€600k), Genesy (€5 million), and Plato (€12.2 million), totaling nearly €22.4 million, including Zell’s round. This underscores strong interest in software that reduces manual commercial work and turns sales data into actionable insights.

Andrea Beretta of Cariplo Factory notes, “Zell tackled one of the most persistent blind spots in B2B sales: the gap between what managers believe is happening in calls and what actually is.” The platform analyzes sales calls, identifies key signals, and generates personalized coaching plans, reportedly reducing coaching time by up to 80%.

Founded in 2024 by Garagnani and CTO Moritz Beck, Zell introduces a new layer to the sales tech stack, transforming insights into action. The company has already validated its model with clients across the US, Germany, Italy, and Spain, including Pack and Revenue Excellence Partners.